5 Ways to Make Your Instagram Business Page Worth Following

With a multitude of social medias such as facebook and twitter, choosing a platform that fits your business’ needs is a hard task. Having a business page to advertise, share, and update consumers is essential for a successful business. Though utilizing Facebook Marketing on Facebook is the most common for small business owners, Instagram has come up with its own similar advertising platform. 

But Instagram’s business platform is different – it creates more visibility and therefore, more engagement. To take advantage of the Instagram business platform, it’s highly recommended that you create a worthy page. 

Build an Identity And a strong business profile

You might be wondering how to set up an Instagram business profile. It’s a lot simpler than you may think. 

The first step is to create a business profile. Set up a business profile instead of setting up a personal profile; you will be prompted to enter a business name, category, and description that defines what your business stands for. Use the biofield to tell followers what you can do for them and why they should choose you – this is often the first thing they see. 

It is advisable to use your company logo as your profile picture instead of a face – but be sure to find a way to integrate real people into your posts. 

Switching from a personal business account is quite simple: go under your profile menu and change to a business account on the Instagram app. It is better to create a separate account for your business rather than swapping your personal for a business account. 

Once published, your Instagram business page needs a brand personality or identity – this is the message your business will convey to your followers and potential consumers. Do you want your character to appear as funny? Serious? Be sure to choose something you will be able to keep consistent throughout your posts – you can’t be funny one day and serious the next. In addition, be sure your brand personality is consistent across all social media platforms. 

Hashtags are key

As a business on Instagram, having an extensive reach is key. Realistically, a profile with a wider range will allow your audience to build trust. Using the hashtag and location feature, you can expand your reach to new users, while also getting your posts in front of your intended audience. 

Being on Instagram, we advise you to create a custom hashtag – this will authenticate your business and make your brand unique as well as provide another way for your users to engage with your brand. 

stay Active

Just creating your Instagram page won’t get you anywhere. Since more than 70% of your posts on Instagram aren’t seen by your followers, it’s essential to use all the necessary tools to increase the chances of your posts showing up on others’ feeds. 

As the Instagram algorithm is no longer chronological, your posts are only seen by those you interact with daily. The best way to ensure your audience sees your posts is to post consistently – an essential tool you should have in your arsenal is a post scheduler which can help you keep track of and schedule your posts. 

Making your page Insta-worthy goes beyond interaction with solely your followers. You should also be interacting with other accounts in your niche to build a better relationship with your customers. This can be done by liking and commenting on their posts, which will help you get more visitors as well. 

Create Visually APPEALING Content 

Considering how Instagram is a very visual platform, your images and videos you post should be of the highest quality of content. Whether it’s promotion or customer testimony, only high-quality content should be posted. If images and videos are from a customer, then there may be some grace in posting a lesser quality photo or video. 

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Iced or iced-blended?!

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If the images are produced, created, and being shared by you and your business, you may think about lightening or darkening the background. To ensure your photos are always up to Instagram standard and are always consistent, choose a designated spot where you know the lighting is always top-tier and the other factors help produce a good picture. 

Using free photo apps to edit your images can also make your images more attractive. Using a photo planning app, you can also arrange your images before posting to ensure the aesthetic quality of your feed. 

Add Some Creativity

Posting similar content repeatedly will likely drive your followers away. It’s important to diversify your posts by keeping things updated and relevant – don’t post photos from an event that happened over a week ago because your followers will get bored. And if you’re selling products or services, alternating between photos and videos for testimonials will vary your content and keep it fresh. Videos are more convincing and engaging than photos are – whether they’re from you or your customers. 

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Instagram is a creative platform – you’ll never be limited. Go out and experiment with your content and process – you’ll never know what works and what doesn’t until you try it. 

For instance, if you’re a beauty brand organize a contest where everyone can testify to how effective your products have been. You could also show your followers the behind-the-scenes of your company. The options are endless. 

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